Logo · Light background
Default full lockup for the warm bone and light-neutral surfaces the brand now lives on.
Brand kit
The GetLatest AI brand.
The system we actually ship: a warm editorial ground, one coral accent, three faces, and a voice that sounds like operators. Logos, color, type, and rules below.
Logo
The mark and full lockups.
These are the canonical files. Prefer SVG wherever the surface takes vector art. Pick the variant that holds contrast - light lockups on bone and white, white and mono-white on the dark ink band.
Full lockups
Logo · White
Full lockup in white for the dark ink band and dark photography.
Logo · Clear background
Transparent full lockup; drops onto any light surface without a plate.
Logo · Black field
Self-contained lockup that carries its own black plate when the surface can’t.
Monochrome
Mono · Black
Single-color dark lockup for print, docs, and simple light-background use.
Mono · Black filled
Filled-bolt variant for export workflows that drop stroke-based artwork.
Mono · White
Single-color light lockup for the dark ink band, decks, and dark photography.
Bolt mark
Bolt mark · Clear
Standalone bolt mark on transparent for avatars, app icons, and compact moments.
Bolt mark · Solid
Square social-ready bolt mark with a built-in field.
Social & email
LinkedIn banner
Profile and company-page banner lockup.
Email wordmark
Raster wordmark sized for email signatures and inline use.
Favicons
Browser-tab and app icons generated from the bolt mark. SVG and ICO sources plus PNG fallbacks.
Color
Warm grounds, ink type, one coral.
The whole palette is five values. Coral is the only accent and never carries body text - it marks the one thing that matters.
Bone
#f6f4ee
Primary warm ground.
Paper
#f4f1ea
Rhythm-breaker ground.
Ink
#18160f
Primary text and dark band.
Ink-soft
#5c574c
Secondary text and labels.
Coral
#f23a18
The single accent.
Typography
Three faces, each with a job.
We build your AI team.
Bricolage GrotesqueDisplay · font-grotesk · semibold
Headlines and brand moments. Tight tracking, near-1.0 line-height, coral on the one word that carries the line.
AI agents that run the work, and AI marketing that grows the business. Hired, trained, and run by us.
GeistBody · font-body
Body copy, sub-heads, and UI. Clean and quiet so the display and the accent do the work.
Operators, not advisors · 30 min · no commitment
Geist MonoLabels · font-mono-label · uppercase
Eyebrows and labels only. Uppercase, text-xs, tracking-[0.2em], ink-soft. The editorial signature.
Signature device
The coral-spine team roster.
Our recurring device, no avatars: a coral spine wires items into one list, each pinned by a small coral node and a tabular #01/#02 index. It reads as a staff manifest on the homepage and as a numbered ledger across about, services, and work.
01
Operations crew · AI Agents
Runs the work.
02
Growth crew · AI Marketing
Grows the business.
Voice
Operators, not advisors.
01
Operators, not advisors.
We build the thing and run it, on our own companies first. Copy speaks from that seat: we did it, here is what happened, here is what it costs.
02
Plain and concrete.
Short sentences. Real numbers, real roles, real prices. Name the work - receptionist, follow-up, SEO - not the category.
03
No AI-slop tells.
No “unlock,” “seamless,” “revolutionize,” “in today’s fast-paced world,” or “elevate.” No em-dash padding, no hedging, no hype. If a line could sell anything, cut it.
04
One accent, on purpose.
Coral marks exactly one thing per view - the word that matters or the action to take. Restraint is the brand.
Questions about brand use?
For partnerships, press, or anything outside the approved set, ask before inventing a new variant.