AI Assistants for Everyone
We believe everyone deserves a brilliant assistant. Not just executives with big budgets—everyone who's drowning in busywork.
Our Story
We started GetLatest AI with a simple observation: the most successful people we knew all had one thing in common—a great assistant. Someone who handled the details so they could focus on what matters.
But great assistants are expensive and hard to find. Most people just... cope. They spend hours on email, play calendar tetris, and watch important tasks slip through the cracks. It doesn't have to be this way.
AI has gotten incredibly good. Good enough to be genuinely helpful, not just a parlor trick. But most AI tools are either too generic (ChatGPT) or too narrow (yet another email plugin). We wanted something different.
We're building AI assistants that actually know you. That connect with your real tools and workflows. That get better the more you use them. Assistants that feel less like software and more like having a brilliant teammate.
Everyone deserves an assistant this good. We're making it happen.
What We Believe
The principles that guide how we build your assistant.
Privacy First
Your data is yours. We use enterprise-grade encryption, never sell your information, and give you full control over what your assistant can access.
Actually Helpful
We obsess over being genuinely useful, not impressive-sounding. Every feature exists because it saves you real time on real tasks.
Gets Smarter Over Time
Your assistant learns your preferences, your communication style, and your priorities. The longer you use it, the better it gets.
Human When It Matters
AI should handle the busywork so you can be more human, not less. We're here to amplify you, not replace the things that make you you.
Meet the Team
Small team, big impact. We keep it lean so we can stay focused on what matters.
Matthew Merrill
Co-Founder & Head of Product
Product obsessive who believes AI should feel like magic, not a migraine. Spent years shipping products users actually love before deciding to help others do the same.
“Will debate the perfect taco for hours. Has strong opinions about hot sauce.”
Justin Henriksen
Co-Founder & Chief Everything
Serial entrepreneur who wears all the hats so nobody else has to. From strategy to spreadsheets, if it needs doing, it gets done. Thrives in the chaos of building something from nothing.
“Can fix anything with duct tape and determination.”
Joi ✨
Master of Design, Dev and Product
The triple threat who keeps everything running smoothly. Whether it's wrangling schedules, delighting customers, or shipping code, she does it all with a smile.
“Believes every problem has an elegant solution waiting to be found.”
Higgins
Engineering Savant & GTM Wizard
Turns messy ideas into shipped product—and shipped product into growth. Lives at the intersection of automation, UX, and distribution.
“Loves a clean build and a cleaner close.”
Let's Talk About
Your Business
No sales pitch. No pressure. Just a conversation about what's slowing you down and how AI can help.
Most calls are booked within 24 hours
Your competitors are already using AI. Don't get left behind.