Making AI Actually Useful
We're not here to sell you on the hype. We're here to help your business actually use AI - to get more leads, save time, and stay ahead of competitors who are already making the move.
Our Story
The prevailing belief is that if you buy better tools and train people to use them, transformation will follow. That narrative mostly benefits vendors. In practice, it rarely leads to real outcomes for you.
In 2018, we recognized the disconnect and designed a different approach - validated dozens of times across industries as consultants, CEOs, operators, and investors. AI doesn't fail because teams lack tools. It fails when it's applied without understanding:
- -What are we actually trying to achieve?
- -Why does this matter right now?
- -What would success look like in concrete terms?
- -How will we know this worked?
We built GetLatest AI for founders and operators who don't want to "learn AI" or experiment endlessly. They want smarter bets and measurable outcomes.
We're builders, not consultants. We don't hand you a PDF and wish you luck. We build the thing, make it work, and stick around to make it better.
What We Believe
The principles that guide everything we build.
Security First
Your data is yours. Whether it's your lead lists, your AI agent, or your business strategy - we use enterprise-grade encryption and never share your information. Period.
Actually Helpful
We obsess over real results, not impressive-sounding features. Every solution exists because it saves you real time, generates real leads, or gives you a real competitive edge.
Builders, Not Advisors
We don't hand you a strategy doc and disappear. We build the thing, make it work, and stick around to make it better. Advisory plus execution, under one roof.
AI That Amplifies You
AI should handle the busywork so you can focus on what makes your business great. We're here to amplify your strengths, not replace the things that make you you.
Meet the Team
Small team, big impact. We keep it lean so we can stay focused on what matters.
Matthew Merrill
Co-Founder & Head of Product
Product obsessive who believes AI should feel like magic, not a migraine. Spent years shipping products users actually love before deciding to help others do the same.
“Will debate the perfect taco for hours. Has strong opinions about hot sauce.”
Justin Henriksen
Co-Founder & Chief Everything
Serial entrepreneur who wears all the hats so nobody else has to. From strategy to spreadsheets, if it needs doing, it gets done. Thrives in the chaos of building something from nothing.
“Can fix anything with duct tape and determination.”
Joi ✨
Master of Design, Dev and Product
The triple threat who keeps everything running smoothly. Whether it's wrangling schedules, delighting customers, or shipping code, she does it all with a smile.
“Believes every problem has an elegant solution waiting to be found.”
Higgins
Engineering Savant & GTM Wizard
Turns messy ideas into shipped product-and shipped product into growth. Lives at the intersection of automation, UX, and distribution.
“Loves a clean build and a cleaner close.”
Let's Talk About
What AI Can Do for You
Whether you need leads, a personal AI agent, or a full AI strategy - it starts with a conversation. 30 minutes. No pressure.
Most calls are booked within 24 hours
Your competitors are already using AI. Don't get left behind.